Crowd funding is a new way to finance something new. It's catching on by storm with billions of dollars funded for 2013 and a huge growth curve projected for 2014. Perhaps the number one thing you need to be successful - a good story teller. Crowd funding is supplying money to the arts, sciences, software, videogames, electronics devices, you name it. These projects run from a few hundred dollars to millions in financial need. For those who raise the funds they all have a good story, presented well, as a foundation to their successful financing.
I spoke with Pavan Bapu this past week who is completing his first Kickstarter campaign. It's been quite a success.
He felt the number one reason he was going to do well and did do well on Kickstarter was the fact he had a good story to tell about his brand. This comes across in his promotional video. Gramovox is a combination of nostalgia and modern technology. Beyond that Pavan is a bit of a romantic and this comes across in his design, his communications and his video. You can view his Kickstarter project here.
His video is warm and inviting. It's about something beloved from the past brought to the present. Ultimately he associates Gramovox with times past when people got together to listen to music - a social time that builds relationships.
The design is unique and definitely retro but it's the music as a shared experience that really resonates as a brand. People like the story and ultimately 771 (and counting) have chosen to make that story part of their lives. I see Gramovox as bridging a gap between the iPhone (your device of isolation and solitude) and a casual social gathering. The look and feel connotes simpler times. You see it in its simple design. Yet, even though the design is simple, the horn is a focal point, some might say, even a talking point.
Novel, fun, social and connected to technology most people carry around in their pocket - a compelling story that's raising money and a good example of telling a story in crowd funding.