Wouldn't it be nice to make your advertising money go twice as far? There is a way, barter with media companies.
So the situation is your local newspapers, magazines, radio stations and cable/tv stations have an inventory that evaporates. If they can't find advertisers before they publish or air, it's like a jet with empty seats, the opportunity just flies away.
How do you go about bartering? You just ask the sales people. Barter is so common a practice with media companies every one of them has rules, a process and procedures for barter.
Who will barter: Local Newspapers, Local General Interest Magazines, Profiessional Organization Publications, Coupon Mailers, PTA Parent Directories, Radio Stations, TV Stations, Cable TV Channels... just brainstorm, you'll come up with a very large list.
Here are a couple things to consider. Some media companies will only barter 50 percent max. You'll have to pay half in cash and the remainder in barter. I've negotiated 100 percent barter deals but that is unusual. When you barter you'll barter at the full published price. What that means is discounts won't apply. You'll do the same thing. Your barter price will be full value.
I've bartered Wrigley rooftop Cubs outings, youth sports programs and even saltware fish tanks. I don't see any reason you can't barter legal services, accounting services, dry cleaning, lawn services, kitchen cabinets, etc. Services exchanges tend to be easier to value and consider for exchange.
You'll need to have a simple way for the bartered services or items to be picked up. The easiest way to do this is a gift certificate or some such vehicle. The media companies may give it employees, hold a fundraiser or give it away as a gift. Make it easy for them.
Barter is not taxed. Double your budget, go for it.