There really is a battle going on that affects every net using American and holds the stakes on billions of dollars annually. Net Neutrality affects competitive landscapes for startups and large companies alike. How important is this issue? Comcast has sued the federal government to overturn the current open access laws and lobbied the federal government with over $18 million to date. The only one spending more is one of the largest defense contractors.
There is a lot to this topic and instead of a long boring write up here is a very funny and, believe it or not, informative, video on the subject from HBO show host John Oliver. It's worth 13 minutes.