Video for just about any business can be a valuable part of your marketing efforts. Many people are a bit afraid to take the plunge and produce videos. Some of the biggest barriers are concerns of stage fright, it won't be professional enough or that its hard/expensive to produce.
If you have been promoting, pitching and directly selling your products and services then there is just no accepting the stage fright theory. You as the owner or one of the main managers for the business are talking about what your company is, does, offers and why its so great. You create a personal appeal to all sorts of people every day. You talk up your business to employees, other business owners, customers, partners, spouses and friends all the time. So now is the time to sit in front of a digital camera and present after you hit the record button. No excuses you are one of the best promoters for your business and you know it.
Professional production of video is just not a concern in the 21st century. With the advent of digital everything, digital everyone is recording and posting digital everything. Especially if your products appeal to people below the age of 40 you'll find that the sincerity and personal value of your messages are far more important than slick production. We even see the impact of quick digital on television. "Reality television" is some of the poorest quality video production any multi-million dollar budgets have produced but it doesn't matter. The value to people is the "steak and not the sizzle". It's the content that matters. You also get the benefit of genuineness and believability.
Hard/Expensive to Produce
If you have a smartphone in your pocket (droid or Apple) or your kids have one then you have everything you need to produce videos to do the following:
- Promote your business
- Feature a product
- Create a company tour
- Create a personal profile
- Offer customer support
- Create something quirky, interesting and hopefully viral
You can use the native video functions in your phone or you can download one of a boatload of apps on your smartphone to allow you to shoot, edit and upload your videos. Search for "video editing", "youtube" or "video upload" in the app centers for your phone and search for both ratings and read through customer reviews. NOTE: I can say that I have found benefit in purchasing a directional microphone for my Apple iPhone in shooting "talking head" videos. You can get them for around $15 and they plug right into the audio headphone jack.
- Cruise YouTube and look at a couple dozen videos from companies similar to yours
- Take note of the topics they talk about
- Take note on the backgrounds behind the people featured in the videos
- Take note on the tone of their presentation (authoritative, friendly, grandfatherly, etc.)
- Mimic all the features you like best and start recording
In case you're wondering, no its not me (the author) in that screen shot. Yes, I admit, I too could benefit from video on my blog site ;-)