"The research tells us that 70% of people don't like their jobs and 80% report cultural misalignment as a reason why they left a job," said Sean Storin, CEO of startup, One Degree. Sean is passionate about all that's wrong with recruiting, hiring and how people get matched to companies. "The process is fundamentally broken," said Sean, "One Degree provides a better way to find a job, the real way."
One Degree focuses on networking and connecting people using not just work history or degrees but personality, interests and life preferences. It goes further than LinkedIn in job networking by tapping into cultures - both people and companies.
"It doesn't make any sense if your a 'sandals kind of person' to be recruited into a suit-and-tie kind of company. It's a complete mismatch," said Sean. "You won't be happy or fulfilled there, but it happens all the time."
Sean knows about "the game" of corporate recruiting having a major part of his career as an executive in corporate staffing. It's a game of filling job requisitions and making commissions. It's systemized and highly inefficient. One Degree is trying to change how people find companies, network with each other and choose a job. Hence, their name, One Degree, as you're only one degree separated from people, opportunities and jobs.
One Degree has one of the most interesting personality profile building engines you'll come across. It's easy, intuitive and quick to complete. It yields an interesting visual matrix, the eye, of your personality and allows you to quickly and easily add all the details about your interests, background and skills.
This key feature has been built over the course of long client use studies for well over a year. The results? A 31% registration rate based on new visits. I'm going to repeat this - 31%. That is just phenomenal and the fruits of long labor related to customizing a product for people. With its first month in beta its just ramping up but what a great start.
Here are some of One Degree's techniques that you may want to consider for your efforts:
Alternative to a Monopoly Market. Job networking online is largely monopolized by one company, LinkedIn. One Degree offers a different way for people to network, largely focused on what LinkedIn does a poor job with, personality. This lead differentiator is a big part of their draw.
An appealing explanation video. The company spent a lot of effort to create a one minute video that clearly explains what they're about and what's in it for the users. It's definitely one of the best I've seen out there and worth watching.
Media efforts that educate new visitors. The company has spent effort in developing a clear message about its brand and its brand benefits. This has made it easy for media to pick up "the One Degree story" and educate users before they come to the site. Educated users are more likely matched right from the start to want to use their services.
An inviting front page. One Degree spent a great deal of time and effort to not just develop appealing design but to pay to have studies conducted on how users navigate the site. This helped remove a lot of barriers to registration.
Users Dictate Value. One Degree follows the "lean startup" method of development. It validates value with its users and changes it's plans accordingly.
Application Ease Makes for Efficient Registration. The entire basic profile creation process takes less than four minutes. This creates a lot of value with minimal effort. This has been a constant goal for the company.
Whether you're looking for a new way to network or gleam some of the latest startup success techniques, check out One Degree.