I have done a lot of consulting in the past 20 years. It began in graduate school and just hasn't ever really stopped. It always starts with business problems, assessing them and then proposing solutions, whatever those solutions may be. I can say there is one thing I do that is "old school" that I never intend to ever stop as a practice and that is to hand over pieces of paper at every face-to-face meeting I attend. In this digital age everyone says, "Did you get my email? Did you take a look at it?". Email is convenient and it's fast but to some degree it will always be intangible.
I find the intangible has less perceived value and commands less attention in this modern, fast paced envirvonment. For the purposes of selling and securing business I find it deminishes the value and impact of trying to close the deal. Formally structuring your presentation as a written proposal, printing out color, high resolution graphics of designs (I bought a high resoution photo printer just for this purpose) and preparing and walking through actual presentations (which I always print out and hand over) gives someone the something to hold, touch, feel and possess. I always follow up afterwards via email and digital but the first presentation is real, tangible with a formal structure, decorative cover and many times in a binder. The follow up email reinforces what I've done before which is a great thing in the process.
Indeed studies have shown that written printed materials handed out command more mind share from the audience than verbal presentation only, as well as, digital display only. It also becomes a physcial presence on a desk after the meetings and more often than not it will differentiate you from many others that you compete with.
I even do the "tangible thing" in small ways as follow ups. I will print and hand over meeting agendas. I will send in physical mail meeting notes and follow up items. I send physcial, hand written thank you notes. I send actual physcial gifts during the holidays and if possible I hand deliver them. These simple things that were the norm and main stay of business etiquette 40 years ago have become a lost art. I have to admit that my own handwriting has become horribly sloppy as I've done 99 percent of may communications via keyboard and less than 1 percent via hand written messages, but it doesn't matter. It is personal, it gets noticed and it is a differentiator. I've had many clients call me to thank me for the holiday gifts and admit that it prompted them to send gifts to their own customers.
So the next time you've finished your next digital document and your about to click the "send by email" command, pause, think about it a minute and decide if something physical and tangible might just have greater impact.